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Veterinary Practice Assessment

Monday, June 24th, 2019 8:22 am

 1. We have a system in place to respond to email, phone, internet and Facebook enquiries immediately. * 

Yes / No
 
2. We convert at least 70% of ‘enquiry’ and ‘price shopper’ phone calls as well as internet, Facebook and email queries because we have a system to attract preferred clients and their pets. * 
Yes / No

Aside: 
I can point you at practices which convert OVER 70% of enquiries – even when they are the MOST expensive practice in town. Conversion has NOTHING to do with price and EVERYTHING to do with training.
 
3. We follow up systematically and professionally on all enquiries that do NOT result in a new appointment. * 
Yes / No
 
4. Our Team is friendly and well trained to professionally convert callers into clients.* 
Yes / No
 
5. We Systematically Ask for Referrals, Reviews and Retention* * 
Yes / No
 
6. We Have a System to Take Lots of photos and videos to put on Facebook, Snap Chat and Instagram because we understand that ‘Social’ is the best way to engender trust, engagement and confidence.* * 
Yes / No
 
7. We have a social media plan that is effective because results are tracked and measured* * 
Yes / No
 
8. We track all promotional and marketing efforts and spend to justify the expense and investment* * 
Yes / No
 
9. We can and do easily pull marketing and advertising reports to help us make better decisions* * 
Yes / No



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