Hello and Welcome
I hope that you had a fantastic and relaxing Easter break and that you got to spend some time doing something really special – whatever that is for you.
In my part of the world (Bowral, New South Wales), La Ninja seems to have passed and the massive rains are all gone. And we’ve entered an absolutely fantastic autumn period.
I received a huge amount of feedback from the last blog about the ‘Awesome Experience’ – thanks to everyone who responded. If you’re ever in South Africa – then make sure you get a guided tour – I guarantee that you’ll be most welcome.
And now on with this episode…
- As Promised – ISSUE ONE of The Marketing Report (TMR) – a done for you comprehensive marketing newsletter for your practice.
I know that when you follow the hints, tips and suggestions in TMR, that you’ll massively grow your practice. It’s 16 pages jam packed full of marketing that is guaranteed to work (if you apply it).
There is so much information jam packed into these 16 pages that I intend to release a new episode only every 3 months – if it was more frequently, then you’d never have the time to incept everything that needs doing.
So look forward to the next episode in July…..
How Marketing Can Build Your Practice
Marketing would have to be one of the least understood and certainly one of the most under-utilised parts of Veterinary practice today. AND it is the mainspring of your business. You need it to get clients and prospects to come into your practice, to get them to come back again and again, and to get them to buy more every time they visit.
Marketing isn’t just sales – it’s sales, service, promotion, advertising, public relations, communications, design and more. Marketing and innovation are the only 2 investments you make in your practice, everything else is a cost.
You must market systematically or you won’t see consistent results. If you don’t see consistent results you won’t market systematically. Your practice needs a routine to control your marketing - when to send letters and mailers, what type, which promotions, which advertisements and so on.
2. And as promised – here is the next instalment of your 12 month ‘Strategies For Success’ program.
This episode is all about Effective Communication – this bog-basic and most highly important skill is something that many of us lack.
I will openly admit that it took me many years (20 years actually) to become a good communicator. Once I learned these skills and applied them, my life and my practice changed dramatically!
The feedback about the first 3 episodes has been awesome. Some people have told me that these simple strategies have already resulted in profound changes.
If you feel that these ‘Strategies’ would be of value to friends, colleagues or employees, then please feel free to pass them on with my complements. The more people that benefit the better.
3. And lastly – many subscribers have asked me how or where they could ‘investigate’ and learn more about the ‘Strategies For Success’ – in a deeper way with more understanding and mentorship.
Well – you’re in luck. There is a 4 day immersion workshop being held in Sydney from July 25-28 2012 as well as a workshop in LA in November.
Spend 4 days IMMERSED in understanding the key critical strategies of behaviour and how to manage them in your Team (and yourself?).
If you want to grow your management & self-management skills and learn how to deal with;
- Procrastination (in yourself and in others),
- low or poor self-belief (in yourself and in others),
- poor delegation,
- challenging staff and team management issues,
- poor communication
If you want to learn how to develop;
- instant rapport,
- inspirational leadership skills,
- effective management strategies and
- communication tools that ensure that you get the right message across – every time
….. then this is the workshop for you.
That’s it for now – short and crisp.
Enjoy this beautiful time of year and may your practice thrive.
Cheers
Diederik Gelderman
