What's the number one killer practice building tool -

it’s being used big-time by all the fast-growing practices.

Watch the video, read the transcript or listen to the podcast.

You’ve got till Christmas to make it happen.

Are You Using Pet Report Cards?

(If you’re not you need to start – NOW)

Hi, it’s Diederik Gelderman here, and today, I want to talk about the most productive document that you could ever have in your practice.

And no, it’s not your financial reports; no, it’s not the number of vaccination recalls that comeback; no, it’s not that Facebook ad.

The most productive and the most useful document that you can ever have in your practice is the patient or the pet report card.

If you’re not using one, I can give you a hundred reasons as to why you should be using one. But, we don’t have the time for that today, so I’m just give you a few brief ones and I hope that they’re enough to convince you that you need to start using them and therefore you are going to design one, implement one, and get it happening.

If you need a copy of a couple of great patient report cards, I’ve got some generic copies that I’m happy to give you. Just hit reply on the email that this video came with, and just say “Please send me the report cards,” and I’ll send them to you. Alternatively, email me directly or email Michele (michele@turbochargeyourpractice.com).

The fact is, and studies show that 47% of your clients;

walk out confused,
don’t know what’s going on and
have unanswered question.

That number, 47%, has been a static or stable number for over 25 years now.

It’s not your fault, because they walk out of their doctor’s office, roughly the same number—walk out of their doctor confused as well.

As much as we don’t want to talk jargon-ese, as much as we don’t want to use veterinary terminology, that fact is sometimes we do, and even when we use normal words, normal non-jargon words, many clients don’t understand.

Let me explain why.

This all goes back to communication and communication styles. There are a number of different communication styles.

60% of our clients are primarily visual coders and storers and interpreters of information,
and then another 20% are kinaesthetic coders and storers of information,
that leaves about 20% that are what are called auditory or auditory-digital.

Now, most vets are auditory-digital or auditory, and so we will share information verbally, will hear it verbally and understand it really well. We like the spoken word and we like data, facts and figurers

Kinaesthetic processors want to touch and feel and get an emotion and get a handle on stuff, and visual people want to see it.

With every group (who rely more on one methodology), there’s a lot of information that is corrupted, distorted, deleted or generalized when it goes from us to the clients.

That’s not our fault, that’s not the clients fault, it’s just the way it is. So, that’s one big player in the game.

The second big player in the game is; have you ever been somewhere where you’ve been stressed?

Oh, I went for an MRI this week, so did I really know what was going on? You’d think I should have a fair idea because I’ve got a sort-of medical background and all that sort of stuff.

But, walking into that place, having a machine going bang, bang, bang, bang, bang, bang, I was in a high-stress environment—or, my head was in a high-stress environment—and therefore, I retained a heck of a lot less of what happened there and then and what was said to me and all that sort of stuff than I would have if that had been an everyday situation to me.

Have you ever been somewhere it’s high-stressed? Have you’d been diagnosed—or your car’s been diagnosed with something wrong and you had to listen to the mechanic and you didn’t understand half the words s/he said? You came away feeling maybe a little confused!?

Whenever you’re out of your comfort zone, you tend to become more closed in and you’re less able to understand and accept the messages that have been given to you.

It’s not the person conveying the message’s fault, it’s not your fault, it’s just the way it is because you’re stressed. You’re focused on yourself and not focused on the message that’s coming in.

Those are the two really big reasons why clients walk out confused and not understanding as much as you’d like them to.

The way around that is to use the most important document in your practice, and that is a patient or a pet report card.

Keep it visual, because 60% of your clients are visual coders and storers of information. Make it look pretty, make it look attractive, make it very, very simple to fill in, and then hand them out with every consultation.

In red pen, write down what needs to be done, in blue or black or whatever ink colour you’re using make a note of the ‘god’ things.

Make it primarily a tick box driven theme, and have the things that are good ticked in blue or black or whatever, and in red, tick with red what needs to be done and put a time frame next to it.

And, individualize them for each patient. So, have their name and date and everything at the top.

Now, the vets working for you will immediately say “Oh, we’ve got no time to fill these in.”

That doesn’t wash with me! A well-designed tick box driven PRC will only take about 30 seconds to complete.

If it takes you longer than 30 seconds to fill it out, you’re doing something wrong; this takes 30 seconds – no more.

We had them in our practice so I know and I’ve worked with literally hundreds of practices in which we’ve implemented them.

Immediately you start using them, a number of things happen when you have a patient or pet report card.

No. 1, the perception of value of that consultation goes through the roof because they’re walking home with a report.

It’s the same as when you have your car serviced and there’s this tick box thing hanging off your rear-view mirror or hanging of your steering wheel saying what was done.

You think “Oh my gosh, they did all these 38 things,” and half of them you wouldn’t even have seen because they were invisible.

What you are doing is you’re making the invisible visible.

No 2, you will find that your future compliance of things thst need to be actioned will go through the roof.

You say to the client “Hey, this is a report card. It’s a memory jogger for everything that we’ve been through today, everything we’ve talked about. It’ll also help you to talk to your husband or your kids or your wife or your partner, whoever is at home, and tell them what was done, how healthy Fluffy was, what else needs to be done. Please put it on your fridge as a reminded to get those things attended too.”

That’s providing you can’t book it in there and then, of course!! ?

No 3. The other thing that you will get as a result of those report cards is you’ll get a whole heap of new referrals because when the client’s friends come around and see that report card on the fridge, he or she will say, “My vet doesn’t do that.”

Pet Report Cards are a huge benefit to your practice — and there’s a lot more benefits to report cards, these are just the big 3.

I’m going to really strongly suggest that you make it your task, your goal, to have report cards incepted by the end of December. Give yourself two months, we’re almost at Christmas, so I’m giving you the challenge to have them up and ready to roll, and to roll that out with your clients first thing in the New Year. You’ll be absolutely blown away by the feedback that you get from your clients.

See you in the next video.

Video	Featured Products

Shopping CartCart is empty, head to the online store?